Shy Venture Partners
Take a look at some of the names we VCs give to our funds. We cannot be blamed for treating this issue lightly… lots of different names but still a common theme – we go after the romantic-slash-heroic-slash-aggressive-slash-assertive impact.. We can associate ourselves with shiny, shiny stars (Polaris, Norwest, Gemini and Star Ventures), with real BIG and old trees (Sequoias or Eucalyptus go well here).. with sexy locations (Highland, Carmel, Valhalla, Menlo) or other unique qualities that not surely mean much but definitely sound good – Accel, Benchmark, Genesis.....
One VC I kind of know personally went as far as naming itself after a tiny, tasty, red fruit, that is hidden – so the story tells – behind big leaves, a search for sweetness that resembles the VC process in identifying winners.... so hidden is that Pitango fruit that not too many people know its even there…
One fund has simply listed the names of its partners.. they call themselves Kleiner, Perkins, Caufield & Byers, or in short - KPCB. By the way, same initials can also apply to Kalish, Peres, Crocker and Beracha… although I admit that the original version sounds somewhat better..
So It happens that we VCs are not shy.. and we choose our names according to our egos/claimed added value.. Whether close to reality or not, one must admit that these names also sound not bad at all – you wouldn’t like to raise money from ‘Petach Tikava Ventures’, ‘Tiny Bush Ventures’ or ‘I Am High Ventures'. Would you?
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One VC I kind of know personally went as far as naming itself after a tiny, tasty, red fruit, that is hidden – so the story tells – behind big leaves, a search for sweetness that resembles the VC process in identifying winners.... so hidden is that Pitango fruit that not too many people know its even there…
One fund has simply listed the names of its partners.. they call themselves Kleiner, Perkins, Caufield & Byers, or in short - KPCB. By the way, same initials can also apply to Kalish, Peres, Crocker and Beracha… although I admit that the original version sounds somewhat better..
So It happens that we VCs are not shy.. and we choose our names according to our egos/claimed added value.. Whether close to reality or not, one must admit that these names also sound not bad at all – you wouldn’t like to raise money from ‘Petach Tikava Ventures’, ‘Tiny Bush Ventures’ or ‘I Am High Ventures'. Would you?
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